Recognizing that societal norms are changing, Waldo Rochow promotes old world values like Respect, Integrity, and Ethics in every aspect of his life. Outspoken in his belief that all businesses must be ethical citizens, Mr. Rochow writes extensively on the perils of incurring what he calls #EthicalDebt. Born in Bolivia to Missionary parents, he is sympathetic to the situation of those in the developing world.

Mr. Rochow brings a diverse professional history to Ghubril Ltd. that includes over 20 years of consulting experience in Information Technology, Programme Evaluation, and Business Management. In 2013 Mr. Rochow was admitted to the degree of Master of Business Administration in Executive Management by Royal Roads University.